The Smell of Memory with scent designer Dawn Goldworm | A Bit of Optimism Podcast
Podcast briefing
Dawn Goldworm discusses the connection between scent and memory, her career as a scent designer, and the innovative use of scent in branding.
In this episode, scent designer Dawn Goldworm explores how smell is linked to memory and emotions, her journey from traditional perfumery to pioneering scent branding, and the universal appeal of certain scents like vanilla.

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Simon SinekSimon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Simon has devoted his life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single
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