The PSYCHOLOGICAL TRICKS To Persuade & Influence ANYONE! | Robert Cialdini & Lewis Howes
Podcast briefing
Robert Cialdini reveals how psychological principles like reciprocity can powerfully influence and persuade others.
Robert Cialdini discusses foundational psychological tricks for persuasion, starting with the principle of reciprocity—people feel obligated to return favors. He explains that personalizing what you give makes people even more likely to reciprocate, and these principles are deeply embedded in human societies. The interview also covers how these psychological tactics are used both in-person and online to influence behavior.

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Lewis HowesLewis Howes is a 3x New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, and literature—to inspire YOU to unlock your inner greatness and live
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