Psychological Marketing: Why Do People Buy What Celebrities Promote | Petroleum Podcast

Podcast briefing

The episode explores the impact of celebrity endorsements and emotional marketing strategies in consumer purchasing behavior.

In this episode, Ahmad Attar interviews Dr. Mustafa Norg, a marketing consultant, discussing how companies effectively use celebrity endorsements and emotional marketing. They highlight the importance of connecting with consumers' daily lives and values instead of just focusing on the products themselves.