How to build an Egyptian brand with the features of a new generation? | Adventure Podcast

Podcast briefing

The podcast discusses the journey of starting a fashion brand in Egypt, focusing on unique products and the challenges of e-commerce.

In this episode, the hosts share their experience of launching a fashion brand called 'An Your Show', which started with socks. They discuss the challenges of e-commerce in Egypt, the importance of branding, and their journey from concept to execution.