How Suara became one of the largest spice distributors | Business Conversations Podcast

Podcast briefing

The podcast discusses the journey of Abu Malik Abdulaziz Al-Mahous, founder of the spice brand 'Sarra', detailing the challenges and successes in the spice distribution business in Saudi Arabia.

In this episode, Abu Malik Abdulaziz Al-Mahous shares his experience in building 'Sarra', a leading spice brand in Saudi Arabia. He discusses the initial challenges, product development, distribution strategies, and the impact of COVID-19 on sales growth.