"How IWC Broke All The Rules!" - Christoph Grainger-Herr, CEO of IWC Watches

Podcast briefing

Christoph Grainger-Herr, CEO of IWC Watches, discusses the brand's presence, growth, and challenges in the luxury watch market, particularly in Saudi Arabia.

In this podcast, Christoph Grainger-Herr, CEO of IWC Watches, reflects on the brand's recognition, ongoing development, and the importance of expanding into new markets like Saudi Arabia. He shares insights on the long product development cycles in watchmaking and the excitement of engaging with a young, educated customer base in the region.