How Diriyah is Shaping Saudi Arabia’s Cultural Future | Kiran Haslam, CMO Diriyah

Podcast briefing

Kiran Haslam discusses the cultural significance and branding of Diriyah, emphasizing its historical roots and the vision behind the project 'Min Hal Ard'.

In this podcast, Kiran Haslam, CMO of Diriyah, shares insights into the branding and cultural importance of Diriyah, Saudi Arabia. He explains the origins of the slogan 'Min Hal Ard' and how it reflects the identity and history of the region, while also addressing the challenges and responsibilities of marketing such a significant project.