Is marketing about stirring controversy? With Abdul Mohsen Al-Mulhim | Zakhm Podcast

Episode briefing

The podcast explores the intersection of marketing and psychology with insights from Abdul Mohsen Al-Mulhim.

In this episode, Abdul Mohsen Al-Mulhim discusses the similarities between marketing and psychology, emphasizing the importance of understanding consumer behavior. He reflects on his journey through various sectors, including banking and telecommunications, highlighting the dynamic nature of marketing strategies.