Is marketing a logical process? | Abdulrahman Al-Balawi in the Masyan Podcast

Podcast briefing

The podcast features Abdulrahman Albluwi discussing his journey in marketing, the differences between computer science and marketing, and insights into decision-making in purchasing.

In this episode, Abdulrahman Albluwi, co-founder of Hama, shares his experience transitioning from computer science to marketing, the role of AI in marketing, and the importance of understanding consumer behavior. He emphasizes the significance of measuring success in marketing campaigns and the unique story behind their startup.