HomePodcastsSimon SinekCultivating Purpose and Leading with Optimism | World Business Forum NYC | Full Conversation
Cultivating Purpose and Leading with Optimism | World Business Forum NYC | Full Conversation
Published: April 12, 2024Simon Sinek
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Simon Sinek discusses the importance of purpose-driven culture and optimism in organizations.
In this session, Simon Sinek highlights the need for companies to cultivate a genuine purpose-driven culture rather than merely adopting purpose statements for marketing. He uses CVS's decision to stop selling cigarettes as an example of how true commitment to purpose can strengthen employee morale and business performance.
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Simon SinekSimon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Simon has devoted his life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single
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